Challenge

CAN Insurance Services (CIS) is a growing insurance brokerage that serves nonprofits. CIS wanted to use the Web to operate more efficiently while maintaining the personalized customer service that made it successful. CIS engaged The Igneous Group to help clarify its Web strategy, identify short-term and long-term goals, and establish a roadmap from which it could begin to integrate the Web into its business.

Solution

The Igneous Group held a visioning meeting with key CIS staff members to learn more about their business and to discuss ways the Web could make them more effective. Subsequent to that meeting, The Igneous Group worked with CIS's President and Marketing Manager to refine the strategy.

Results

CIS Insurance Services has a comprehensive plan in place that details the functions they want to provide on their next-generation Web site. The next step is to implement the site.