Artistpro.com was a traditional print and new media publishing company dedicated to producing the finest in professional information resources for the music business and audio recording industry. The company’s goal was to develop an online community where industry database information, online study courses, and moderated mentoring forums are available to recording industry members.
Artispro.com selected The Igneous Group to develop a dynamic Web site that realizes this vision.
Included in the site are the latest industry news and product reviews, an online version of The Recording Industry Sourcebook (an ArtistPro.com print publication) with over 15,000 industry listings in 57 categories, online recording courses, and mentor-moderated discussion forums. In addition to supplying a rich set of resources and features, the site’s straightforward navigation makes it easy to use.
Because the site is continuously being updated, it also had to be easy to manage. The Igneous Group created a set of administration pages where Artistpro.com staff can add, remove, or update content, create online courses and associated tests, manage advertisements, set up forums, and manage all of the data in the Recording Industry Sourcebase. In addition, they can administer registered users and create and execute marketing programs or user surveys.