"Igneous is experienced in large-scale projects. Under their guidance, we were able to craft and implement our strategic vision for Fit Culture within a very aggressive timeframe.” -- Tobin Shaeffer, Founder and President, FitCulture
“My motivation for Fit Culture came from a desire to help people I don’t even know,” says Shaeffer, a highly successful personal trainer and fitness expert who saw Web technology as a way to achieve his vision of an online community where members can obtain personalized fitness advice, services, classes, and products--at any time from anywhere.
As a Web-based business, Fit Culture's financial success is directly linked to how well its Web site performs. In order to attract and retain customers, the site must meet customer expectations: richness of services, ease of use, security, reliability. In order to achieve customer loyalty with a limited budget and technical resources, the site must also be easy to manage internally. In addition to standard functions such as content management, Fit Culture needed powerful capabilities that would accommodate video streaming and online conferencing. Most importantly, Fit Culture needed a technology partner who could transform a great idea into a successful Web strategy.
In The Igneous Group, Fit Culture found a technology partner that echoed its sensible approach and understood how to apply Fit Culture's business strategy to the Web site. Using its IGXEC Internet platform, The Igneous Group was able to quickly build a feature-rich site that offers innovative fitness services and is easily managed by Fit Culture staff. The site provides several levels of membership that include custom workouts, video review of problem exercises, health and fitness seminars, pay-per-view classes delivered via streaming video, and one-on-one personal training sessions and nutritional counseling using integrated online video conferencing.
The FitCulture Web site was up and running in less than 16 weeks.